Sep 14 2007

Learning from Web 2.0 (Without the Web)

Web 2.0 techniques aren’t only for tech-drenched startups. The basic ideas can be applied by almost any company, even without using any Web 2.0 technology. Some of the core principles of Web 2.0 are:

  1. Mix and Match: Data or applications can be combined in new ways to create new opportunities.
  2. Distribute Widely: Instead of waiting for customers to come to you, release products or services where customers already are.
  3. Enable, Don’t Control: Instead of forcing customers to do things a certain way, make it easy for them to do it in whatever way works best.

More from Susan Kuchinskas at BNET

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