Nov 04 2007
Not just driving traffic to your website
Important Concept: Distributed - Web Marketing no longer is limited to your corporate site. Let go of the concept of ‘driving traffic to your website’ as a sole measurement of success. The web, it’s message, and your battles are now fought on the open and distributed web. Trusted decisions between prospects and customers are made on these social communities and networks, savvy executives need to go there.
from Web Strategy by Jeremiah
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