Mar 19 2008

When copies are free, you need to sell things which can not be copied

Published by Rich at 8:36 am under Business, Business (web), Design (web), Trendspotting

A little off topic but such a great post that I can’t help pass it on …. Kevin Kelly’s ‘Better than Free’ posting is right on the money. Here’s an excerpt:

From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free.

In a real sense, these are eight things that are better than free. Eight uncopyable values.  I call them “generatives.” A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.

Read the entire post here

One Response to “When copies are free, you need to sell things which can not be copied”

  1. Chris Moranon 19 Mar 2008 at 8:44 am

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

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