Mar 03 2009
Enterprise social software and critical mass
In this ‘I’m not actually a geek’ post, Hutch Carpenter looks at how all social software applications are not the same when it comes to the level of employee adoption required for value.
EXCERPT: You don’t need a high level of adoption to get value from some Enterprise 2.0 apps. Others require broad participation. In some ways, that may seem obvious. Yet I don’t tend to hear this distinction being made. Usually, all social software is lumped together under ‘Enterprise 2.0? and there is a collective view that wide-scale adoption by employees is a necessity.
