Richard Filing

The relationship between social network presence and destination enterprise domains is all about control versus connection - I can’t wait to see how it evolves. This theme is gathering momentum and Adam Ostrow has an interesting new post titled ‘Is Social Media Making Corporate Websites Irrelevant?’ and starts with …

There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy.

In his example Adam is writing more about marketing and campaigns than long term web HQ for business but I’m sure that there will be more. Businesses will want a mix of traditional and social networking in their web presence.

Read the original post here

Techcrunch fans would have seen this great article that describes the migration, not from web pages to locations as is commonly thought, but from pages to streams.

Excerpt: The stream does not replace Web pages or search, for that matter, but it has the potential to completely transform them. Already, we are seeing Web pages adopt the stream as a new user-interface. Web pages are increasingly being designed as places to present the most relevant streams of information. And with streams of data spreading everywhere, search actually becomes more important than ever as a navigation tool.

Read the complete ‘Jump into the Stream’ post

At Digital Inspiration, Amit Agarwal  highlights the risk of bubble entrepreneurship in this update to the web 2.0 logo map.

Read the complete post here