May 31 2009
Corporate websites vs Social Networks
The relationship between social network presence and destination enterprise domains is all about control versus connection - I can’t wait to see how it evolves. This theme is gathering momentum and Adam Ostrow has an interesting new post titled ‘Is Social Media Making Corporate Websites Irrelevant?’ and starts with …
There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy.
In his example Adam is writing more about marketing and campaigns than long term web HQ for business but I’m sure that there will be more. Businesses will want a mix of traditional and social networking in their web presence.
Read the original post here
