Richard Filing

The relationship between social network presence and destination enterprise domains is all about control versus connection - I can’t wait to see how it evolves. This theme is gathering momentum and Adam Ostrow has an interesting new post titled ‘Is Social Media Making Corporate Websites Irrelevant?’ and starts with …

There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy.

In his example Adam is writing more about marketing and campaigns than long term web HQ for business but I’m sure that there will be more. Businesses will want a mix of traditional and social networking in their web presence.

Read the original post here

Techcrunch fans would have seen this great article that describes the migration, not from web pages to locations as is commonly thought, but from pages to streams.

Excerpt: The stream does not replace Web pages or search, for that matter, but it has the potential to completely transform them. Already, we are seeing Web pages adopt the stream as a new user-interface. Web pages are increasingly being designed as places to present the most relevant streams of information. And with streams of data spreading everywhere, search actually becomes more important than ever as a navigation tool.

Read the complete ‘Jump into the Stream’ post

In this ‘I’m not actually a geek’ post, Hutch Carpenter looks at how all social software applications are not the same when it comes to the level of employee adoption required for value.

EXCERPT: You don’t need a high level of adoption to get value from some Enterprise 2.0 apps. Others require broad participation. In some ways, that may seem obvious. Yet I don’t tend to hear this distinction being made. Usually, all social software is lumped together under ‘Enterprise 2.0? and there is a collective view that wide-scale adoption by employees is a necessity.

Read the full post here

Ravit Lichtenberg at Read Write Web has a go at the coming evolution of social media.

Excerpt: Social media is morphing into a holistic experience that speaks to people’s social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you’ll need to take into consideration in the coming year:
1. It’s About People
2. Creating Meaning and Value
3. Enabling Convergence
4. Building a Truly Cross-Platform Experience
5. Creating Relevant Social Networks
6. Innovating in the Advertising Space
7. Helping People Organize Their “Old” Social Media Ecosystem
8. Connecting with the Rest of the US and the World
9. Preparing for New Social Media Jobs
10. Making Money

Read Ravit’s full post here

As someone always trying out these things with diminishing expectations, my take on this is that Friendfeed is very close to getting it as right as possible and some sort of cloud based integration with storage, reference, lifestreaming (such as Evernote) wouild cap the whole thing off. My big problem is the disappearance of community and personal knowledge in social media due to age rather than relevance.

Choosing a key notetaking application is no small matter for an obsessive like me. For a long time I used Texnotes and similar nesting tree based solutions.

I tried Evernote when it first started out but didn’t like the emphasis on the timeline navigation. Recently I returned on the strength of the updated desktop client and the great reviews the iPhone app kept receiving. Evernote synchronises from any internet connected client and if there’s no connection the update is held in a pending state.

As the number of my imported notes increased, navigation was no problem, the tagging and search filters are very well implemented - I use Evernote every day and highly recommend it.
Read about Evernote desktop and iPhone here

In this excellent commentary, Tim O’Reilly describes how he sees three types of cloud computing:

1. Utility computing ie. the Amazon API
   
2. Platform as a Service ie. Salesforce.com
   
3. Cloud-based end-user applications ie. Facebook, Linkedin etc
   

Then he discusses how power laws work in the online environment:

Excerpt: Understanding the dynamics of increasing returns on the web is the essence of what I called Web 2.0. Ultimately, on the network, applications win if they get better the more people use them. As I pointed out back in 2005, Google, Amazon, ebay, craigslist, wikipedia, and all other other Web 2.0 superstar applications have this in common

Read the complete article here