Richard Filing

Important Concept: Distributed - Web Marketing no longer is limited to your corporate site. Let go of the concept of ‘driving traffic to your website’ as a sole measurement of success. The web, it’s message, and your battles are now fought on the open and distributed web. Trusted decisions between prospects and customers are made on these social communities and networks, savvy executives need to go there.
from Web Strategy by Jeremiah

                                                         Excerpt: ‘…. increasing evidence abounds that Enterprise 2.0 adoption has begun in earnest with a typical example being Wells Fargo taking the plunge, having rolled out Enterprise 2.0 platforms to 160,000 workers. It has become clear that we’re moving out of the early pioneer phase to a broader acceptance phase. From the production side, a brand new analysis indicates that the business social software market will be nearly $1 billion strong this year and over $3.3 billion by 2011. In these and other ways, such as the growing collection of success stories, Enterprise 2.0 has arrived.’

Lesson #1: Enterprise 2.0 is going to happen in your organization with you or without you

Lesson #2: Effective Enterprise 2.0 seems to involve more than just blogs and wikis.

Lesson #3: Enterprise 2.0 is more a state of mind than a product you can purchase.

Lesson #5: The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time.

Read the full Hinchcliffe article here

Excerpt: XML, on the other hand, is focused on structure only and does not say anything at all about how information should be presented. Billions of web pages today contain unstructured information. To people, this is a non-issue because we are good at semantics and we do not need primitive XML annotation to make us understand. But for computers, lack of structure is a deal-breaker - they can’t interpret unstructured, non-standardized information very well. Read Alex’s full article here

Australian Government and Web 2.0  Excerpt: The rise of new multimedia broadband technologies such as Web 2.0 bring a stream of digital innovations that are transforming the way people use the Internet and the way in which they communicate. Specifically, Web 2.0 provides amongst other things, real time interaction, democratized web spaces, user generated content and citizen journalism. People’s use of these new innovations is driving expectations for new approaches to the way government interact. Governments cannot ignore these changing social dynamics, especially in relation to citizen engagement.

Excerpt: …much of what you see and read about Ajax is not really Ajax; it’s Dynamic HTML, or DHTML. Ajax, in its proper sense, consists of a single JavaScript object called XMLHttpRequest. This class provides a background communication channel to a server and for the resulting response. Everything else, including drag-and-drop, DOM updates, styling, and all the other things that make everyone go “ohh and ahh”, is DHTML.
Ajax with Websphere Portal

How good does version 2 of delicious look?
Techcrunch have screen shots and feature overview of the Delicious 2.0 Preview

Over on Vitamin - Robert Hoekman has posted a great template and ‘how to’ for a powerpoint slide deck that shows detailed use cases alongside wireframes or comps in an effort to detail all the interactions in a design.
Excerpt: The Design Description Document cures all of this. First, it communicates to the boss how each interaction will occur, so he has no questions. Second, it tells the developers exactly how things need to work so they know what to build and can immediately start cranking it out. Third, it gives the Documentation team something they can start writing about sooner than later. After all, if the developers know exactly how everything needs to work, odds are much better that the final product will be in line with the original design.

This dominant reading pattern looks somewhat like an F and has the following three components:
Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.

From the Alertbox