Richard Filing

The relationship between social network presence and destination enterprise domains is all about control versus connection - I can’t wait to see how it evolves. This theme is gathering momentum and Adam Ostrow has an interesting new post titled ‘Is Social Media Making Corporate Websites Irrelevant?’ and starts with …

There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy.

In his example Adam is writing more about marketing and campaigns than long term web HQ for business but I’m sure that there will be more. Businesses will want a mix of traditional and social networking in their web presence.

Read the original post here

Techcrunch fans would have seen this great article that describes the migration, not from web pages to locations as is commonly thought, but from pages to streams.

Excerpt: The stream does not replace Web pages or search, for that matter, but it has the potential to completely transform them. Already, we are seeing Web pages adopt the stream as a new user-interface. Web pages are increasingly being designed as places to present the most relevant streams of information. And with streams of data spreading everywhere, search actually becomes more important than ever as a navigation tool.

Read the complete ‘Jump into the Stream’ post

At Digital Inspiration, Amit Agarwal  highlights the risk of bubble entrepreneurship in this update to the web 2.0 logo map.

Read the complete post here

Here’s an interesting self contained open source km and collaboration platform based on the stable  mediawiki and wordpress products - Via Sean at Fast Forward,

omCollab is a powerful, Enterprise 2.0 collaboration product completely built on open source software. It provides a web portal environment to create, share and search Microsoft Office content, files, shared bookmarks, blog posts and wiki articles across the enterprise. omCollab integrates some of the most powerful open source software applications into a single collaborative environment. It enables organisations to drive innovation, collaboration and community building.

Worth keeping an eye on

In this ‘I’m not actually a geek’ post, Hutch Carpenter looks at how all social software applications are not the same when it comes to the level of employee adoption required for value.

EXCERPT: You don’t need a high level of adoption to get value from some Enterprise 2.0 apps. Others require broad participation. In some ways, that may seem obvious. Yet I don’t tend to hear this distinction being made. Usually, all social software is lumped together under ‘Enterprise 2.0? and there is a collective view that wide-scale adoption by employees is a necessity.

Read the full post here

From the IT@Intel Blog, Laurie Buczek looks at why Intel is investing in Social Computing.

1. Employees Want to Put a Face to a Name
2. Too much time is lost to find people & information to do your job
3. Getting work done effectively in globally dispersed teams is challenging
4. New hires want to have a way to integrate into Intel faster
5. Restructuring and employee redeployment impacts Organizational Health
6. We reinvent the wheel over and over again
7. We learn more via on the job training, then we do in a classroom
8. We need to deliver radical innovation in a mature company
9. When the mature workforce starts to retire, they carry knowledge out the door

Read the full post here. Organizational stovepipes get in the way of ideas.  Social tools can unleash those ideas.

Ravit Lichtenberg at Read Write Web has a go at the coming evolution of social media.

Excerpt: Social media is morphing into a holistic experience that speaks to people’s social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you’ll need to take into consideration in the coming year:
1. It’s About People
2. Creating Meaning and Value
3. Enabling Convergence
4. Building a Truly Cross-Platform Experience
5. Creating Relevant Social Networks
6. Innovating in the Advertising Space
7. Helping People Organize Their “Old” Social Media Ecosystem
8. Connecting with the Rest of the US and the World
9. Preparing for New Social Media Jobs
10. Making Money

Read Ravit’s full post here

As someone always trying out these things with diminishing expectations, my take on this is that Friendfeed is very close to getting it as right as possible and some sort of cloud based integration with storage, reference, lifestreaming (such as Evernote) wouild cap the whole thing off. My big problem is the disappearance of community and personal knowledge in social media due to age rather than relevance.

CIO mag talking about the Forrester research paper - seven keys to choosing and managing a corporate wiki.

1. Pick a Software Delivery Model
2. Keep Track of Who’s Who: Authenticating Users
3. Give IT What They Want
4. Plan for Mistakes
5. Manage (and Follow) Change
6. Plan for Wiki Success
7. Consider Extra Features

“Go to the grumpiest people you have and have them test it,” Yehuda says. “Hear their complaints. It will help you figure out how to provide a wiki that’s helpful and not cumbersome.”

Read the full article here and the Forrester research paper here