There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy.

In his example Adam is writing more about marketing and campaigns than long term web HQ for business but I’m sure that there will be more. Businesses will want a mix of traditional and social networking in their web presence.

Read the original post here

Excerpt: The stream does not replace Web pages or search, for that matter, but it has the potential to completely transform them. Already, we are seeing Web pages adopt the stream as a new user-interface. Web pages are increasingly being designed as places to present the most relevant streams of information. And with streams of data spreading everywhere, search actually becomes more important than ever as a navigation tool.

Read the complete ‘Jump into the Stream’ post

Read the complete post here

omCollab is a powerful, Enterprise 2.0 collaboration product completely built on open source software. It provides a web portal environment to create, share and search Microsoft Office content, files, shared bookmarks, blog posts and wiki articles across the enterprise. omCollab integrates some of the most powerful open source software applications into a single collaborative environment. It enables organisations to drive innovation, collaboration and community building.

Worth keeping an eye on

EXCERPT: You don’t need a high level of adoption to get value from some Enterprise 2.0 apps. Others require broad participation. In some ways, that may seem obvious. Yet I don’t tend to hear this distinction being made. Usually, all social software is lumped together under ‘Enterprise 2.0? and there is a collective view that wide-scale adoption by employees is a necessity.

Read the full post here

1. Employees Want to Put a Face to a Name
2. Too much time is lost to find people & information to do your job
3. Getting work done effectively in globally dispersed teams is challenging
4. New hires want to have a way to integrate into Intel faster
5. Restructuring and employee redeployment impacts Organizational Health
6. We reinvent the wheel over and over again
7. We learn more via on the job training, then we do in a classroom
8. We need to deliver radical innovation in a mature company
9. When the mature workforce starts to retire, they carry knowledge out the door

Read the full post here. Organizational stovepipes get in the way of ideas.  Social tools can unleash those ideas.

Streams of Information

1. Think about FriendFeed as your own personal newsroom or communications center.
2. Revisit Reddit as a news source, and also as a roll-your-own tool for information clustering.
3. Use Alltop as an idea-starter, or as competitive analysis of content spaces.
4. Cook up six powerful searches on Twitter Search and add those RSS outputs to your feed reader.
5. Visit Slideshare weekly and search for new presentations to learn from.
6. Use YouTube as a source for lectures and learning. Use Magnify as a curation tool.
7. Rediscover what’s interesting in Delicious/Popular. Go back and find tags that matter more to you.
8. Reconsider your current blog reading list. Do some quick math. If it is more than 60% related to your industry, you’re doing yourself a disservice. Find the outliers.
9. Pick at least one news source from outside your country to monitor information from a different perspective. One of my sources is The Guardian.
10. Subscribe to at least one blog with a strong opposing view. Learn from it. Learn where your position is different. Learn how they say what they say successfully. Discover what has impact and what doesn’t.

Read the full post at chrisbrogan.com

Ravit Lichtenberg at Read Write Web has a go at the coming evolution of social media.

Excerpt: Social media is morphing into a holistic experience that speaks to people’s social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you’ll need to take into consideration in the coming year:
1. It’s About People
2. Creating Meaning and Value
3. Enabling Convergence
4. Building a Truly Cross-Platform Experience
5. Creating Relevant Social Networks
6. Innovating in the Advertising Space
7. Helping People Organize Their “Old” Social Media Ecosystem
8. Connecting with the Rest of the US and the World
9. Preparing for New Social Media Jobs
10. Making Money

Read Ravit’s full post here

As someone always trying out these things with diminishing expectations, my take on this is that Friendfeed is very close to getting it as right as possible and some sort of cloud based integration with storage, reference, lifestreaming (such as Evernote) wouild cap the whole thing off. My big problem is the disappearance of community and personal knowledge in social media due to age rather than relevance.

Excerpt: Web designers know that the industry involves plenty of change, and continuous adaption and development of skills is required in order to stay up to date. In the past few years, one of the biggest areas of change has been the amount of Internet users who are accessing websites via phones and mobile devices. As a result, Web designers have a growing need to be educated in this area and ready to design websites that accommodate this audience.

Read this excellent post in full here with useful examples and links to other mobile web design standards and issues.